Marketing with magnetic pull.
is a Dubai marketing studio for real estate and premium brands, led by Elizaveta Olishchenko. Every campaign is built to attract serious buyers and deliver leads ready to close.
She turned roughly AED 36,000 in ads into a steady stream of qualified leads — and six closed deals.
Numbers that speak for themselves
Barkley House
AED 36K in ads turned into AED 12M in sales.
Floria Heights
An empty pipeline became a steady stream of qualified leads.
Dubai Holding Developer
Leads kept flowing through a nervous market — and reactivated past clients.
ArmoKitchen
A full premium-brand launch from scratch — fast.
Built for serious growth — not bargain leads
A strong fit
- Real estate developers
- Real estate brokerages & agents
- Interior design & premium home brands
- Luxury & premium service businesses
Not a fit
- Businesses chasing the cheapest possible mass-market leads with no follow-up.
- Teams not yet set up to call and follow up with new leads — quick, consistent follow-up is what turns them into clients.
Effective or affordable. Why not both?
Run real estate or premium-brand ads and it usually goes one of two ways: you burn budget teaching yourself, or you hand it to an agency that overpromises and only takes you seriously above a big retainer.
Built on firsthand experience with ineffective marketing, was created to make qualified lead generation transparent, measurable, and accessible for real estate and premium brands.
A pipeline, not a guessing game
Every engagement runs through the same six-stage system. It's how a cold market becomes a predictable, qualified pipeline your team can close.
Get to know the buyer
Your market, competitors and buyers are analysed before a single dirham is invested in advertising.
Build the funnel
Landing page or WhatsApp flow, a lead magnet worth opting in for, scroll-stopping creative, and a questionnaire that filters time-wasters.
Launch & drive cost down
Test. Optimise. Scale. Every campaign is refined to lower acquisition costs while maintaining lead quality.
Train your sales team
Sales scripts, objection handling and detailed buyer personas equip your team to convert qualified leads—not just collect them.
Track everything
A live dashboard and clear reporting — cost per lead, quality and pipeline value. No vanity metrics.
Hand you a pipeline
Qualified, pre-screened leads delivered directly to your sales team. You focus on closing deals while the funnel keeps delivering opportunities.
A full system — not just ads
Attract
Paid campaigns built around your buyer across Meta, TikTok, Google, Reddit and X — not generic audiences.
- Strategy, setup & daily management
- Tested ad creatives
- Cost-per-lead optimisation
Channel
From the first scroll to the signed deal — every step mapped so no lead slips through.
- Landing pages & WhatsApp flows
- Lead magnets that earn the opt-in
- CRM & nurture setup
Capture
Fast, mobile-first pages engineered to turn clicks into qualified enquiries.
- Conversion-focused design
- Lead forms & pixel tracking
- A/B variant testing
Charge
Content that positions you as the authority — so clients come to you.
- Monthly content plan
- Captions & ad-ready copy
- Profile & brand positioning
Magnetise
Make the brand itself the reason people choose you over the noise.
- Narrative & tone of voice
- Visual direction
- Competitor differentiation
Hold
So the leads actually close — and you always see what’s working.
- Scripts & objection handling
- Client persona & research
- Live dashboard & reporting
In their words
She owned the whole funnel — strategy, the landing page, our content and the Meta campaigns — and treated our budget like it was her own. Over the year she turned roughly AED 36,000 in ads into a steady stream of qualified leads and six closed deals.
Muhammad AdilCEO, Barkley House Real Estate
Elizaveta launched almost immediately, and the leads came in at a cost I didn’t think was possible — and in real volume. Within weeks our site office had a steady flow of meetings, and we expanded the team and brought on more agents.
Shabir HussainChairman, Floria Heights
DevelopmentMeet Elizaveta, founder of Ainexa
I'm Elizaveta. I studied International Affairs at Moscow State University and trained in political PR: shaping the public image of political figures, international broadcasting at a major news channel, and the craft of media and communication.
Then I took it into Dubai's property world — inside one of its biggest developers, and as head of sales and marketing at a property startup — where I watched budgets vanish to early mistakes and to agencies that promised results and ate the money.
Now I put all of it to work for you: the same persuasion and image-building, pointed at real estate and premium brands — turning attention into qualified leads, and making good marketing affordable, not a luxury.
Get your freeGrowth Audit
A 30-minute call, then a clear plan for your business — yours to keep, whether we work together or not. You'll leave with:
- Client Persona — exactly who your buyer is, and where to reach them.
- Lead-generation strategy — built for your specific business.
- Cost-per-lead forecast — a realistic number for your market.
- Funnel recommendations — you can act on right away.
- No lock-in contracts — month to month.
- You keep the audit plan, even if we never work together.
- A real human reviews your business — not a bot.
Book your audit
Before you book
How much should I spend on ads?
The right advertising budget depends on your market, goals and competition. Most clients start with around AED 5,000 per month in ad spend. Every strategy call includes a realistic budget recommendation tailored to your business — not a one-size-fits-all figure.
Do you only work with real estate?
Real estate is AINEXA's core expertise, but the same principles apply to premium and luxury brands where customers take time to research, compare and make considered purchasing decisions.
How quickly can campaigns launch?
Usually within a week or two of starting, sometimes faster. Most of that time goes into research, funnel and creative — so the moment we spend, the spend works.
What if I already have a marketing team?
AINEXA works alongside in-house marketing and sales teams, managing paid lead generation while your team focuses on converting opportunities into customers. Sales scripts, objection handling and follow-up frameworks ensure every qualified lead has the best chance of becoming a deal.
Do you manage content as well?
Yes. Ad creative is always included, and we also offer social media management as part of a full-funnel setup.