From AED 36K in ads to AED 12M
Barkley House — a brand-new Dubai brokerage with an international team and a modest budget, marketing to buyers across Europe and Latin America.
Barkley House launched into one of the world's most competitive property markets with no local track record, an international team, and a limited budget. Every dirham had to work.
She built the lead engine end to end — a landing page, two lead magnets (a Top-100 projects catalogue and the EMIRAHOME magazine), social media and content, and the Meta lead campaigns — running across the UAE, Europe, Latin America and other markets — driving traffic to all of it.
Roughly AED 36,000 in ad spend produced over 3,100 leads at about AED 11 each — and helped close six deals, five off-plan and one secondary, worth around AED 12 million in sales.
The funnel
The landing page and lead magnet behind the campaigns
Verified results
One campaign · every lead under AED 9
Meta leads, combined
Across all campaigns
Impressions delivered
Unique people reached
| Campaign | Leads | Cost / lead | Spent | Impressions | Reach | CPM |
|---|---|---|---|---|---|---|
|
Barkley House campaign
Investor
lead-gen — UAE, Europe & LATAM
|
1,546
|
AED 8.15
Per lead
|
AED 12,602.91
|
824,993
|
310,274
|
AED 15.28
|
Every campaign delivered leads under AED 9, maximising budget efficiency.
Form leads captured from high-intent audiences interested in premium real estate.
Different audiences, creatives & landing pages tested to find the best performers.
Optimised targeting and creative kept CPL low and ROI consistently high.
824,993 impressions delivered to 310,274 people in a single campaign.
“What stood out working with Elizaveta is that she owned the whole funnel herself — strategy, the landing page, our content and social media, and the Meta lead campaigns — and she treated our budget like it was her own. Over the year she turned roughly AED 36,000 in ads into a steady stream of qualified leads and six closed deals across developers like Danube and Ellington, totalling around AED 12 million in sales. Reliable, hands-on, and genuinely invested in our growth.”
Muhammad AdilCEO, Barkley House Real
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