From an empty pipeline to 800+ leads at AED 5
Floria Heights Development — a new project that needed to prove demand fast, before scaling its sales team.
Floria Heights didn't have enough quality leads to work with and needed an urgent campaign to test whether the demand for the project was really there.
Elizaveta built and launched Meta lead campaigns engineered for the lowest possible cost per lead, leading with a sharp price hook — luxury apartments from $23,999 — to pull maximum volume, and kept them feeding the sales office a steady stream of enquiries month after month.
Over 800 leads at around AED 5 each, a steady flow of meetings booked at the site office, and demand clear enough that Floria Heights expanded the team and hired more sales agents.
The project
Floria Heights, Islamabad — the development behind the campaigns
Verified results
Two campaigns — one local, one for overseas expats
Leads (form), combined
Across both campaigns
People saw your ads
Unique people reached
| Campaign | Leads | Cost / lead | Spent | Reach |
|---|---|---|---|---|
|
Local campaign
Islamabad
|
744
|
AED 5.27
Per lead
|
AED 3,918.07
|
437,184
|
|
Overseas expats
International audience
|
42
|
AED 14.17
Per lead
|
AED 595.27
|
96,132
|
The two campaigns ran in parallel — one local, targeting buyers already in Islamabad, and one international, reaching overseas expats considering an investment back home. Splitting spend this way kept the cost per lead low while still building a pipeline of high-intent international buyers.
Connected with high-intent overseas expats looking to invest back home in Islamabad.
International leads cost more, but bring higher intent and larger investment potential.
Expanded the funnel beyond local buyers and brought serious investors in.
Strong lead volume at a low blended cost, even with premium international targeting.
786 qualified leads in total — an empty pipeline turned into steady flow.
One of the campaigns specifically targeted overseas expats looking to invest back home in Islamabad. International audiences cost more per lead, but they come with higher intent and larger budgets — so this campaign widened the pipeline well beyond local buyers and pulled serious overseas investors into the site office.
“We had a new project and needed to know quickly whether the demand was really there before scaling our team. Elizaveta launched a campaign almost immediately, and the leads came in at a cost I didn't think was possible — and in real volume. Within weeks our site office had a steady flow of meetings, and the demand was clear enough that we expanded the team and brought on more sales agents. She's fast, sharp with budget, and genuinely focused on results that move the business.”
Shabir HussainChairman, Floria Heights
DevelopmentLet's build your pipeline.