From a standing start to leads at €1.25
ArmoKitchen needed to be in market fast. Elizaveta built their entire marketing engine from scratch — strategy, content, creative, social profiles and a full sales funnel — then launched a Click-to-WhatsApp campaign that brought in pre-qualified leads from as little as €1.25 each.
ArmoKitchen needed to launch fast, with almost nothing in place — no funnel, no content engine, no active social presence — and a premium product that has to be explained before anyone buys. They needed all of it quickly, and they needed the leads to be worth the sales team's time.
Elizaveta built the whole engine from the ground up: market and competitor analysis, a buyer persona, a full strategy and a three-month content plan, more than twenty creatives with copy, and live Instagram and TikTok profiles with Business Suite and Ads Manager set up properly. Then she launched a Click-to-WhatsApp lead campaign — with a questionnaire that pre-qualified every lead — supported by a two-currency product catalog and a WhatsApp flow with a welcome message and quick replies.
Across the lead campaigns, 350+ pre-qualified leads came in from as little as €1.25 each, with link click-through rates as high as 3.6% — several times the norm and a clear sign the creative landed. A parallel Click-to-WhatsApp campaign put the brand in front of over 50,000 more, and ArmoKitchen went from a standing start to a working sales funnel, fast.
The campaign
The creative that ran across Instagram, Facebook and TikTok
The funnel
A Click-to-WhatsApp welcome flow into a two-currency catalog
Verified results
Pulled from Meta Ads Manager
Pre-qualified via questionnaire
Acquisition cost as low as €1.25
Well above typical industry benchmarks
Total engagement (all)
From reach to clicks to qualified leads — combined across both campaigns.
Qualified leads at just €1.25 each — a fraction of typical industry costs.
3.63% link CTR and 7.36% engagement — well above typical benchmarks.
Every lead pre-qualified through a questionnaire before reaching sales.
Click-to-WhatsApp drove high-intent buyers straight into live chats with sales.
51,346 people reached and 98,256 impressions — built from zero.
WhatsApp conversations aren't fully attributed back into Meta Ads Manager under current EU privacy rules, so results show as reach and clicks rather than reported lead conversions. In practice, the campaign drove high-quality conversations straight to the sales team.
The creative did the heavy lifting — link click-through ran as high as 3.6% (several times the typical link CTR), with total engagement reaching 7.4% — which is exactly what kept the cost per lead so low. And every lead passed through a questionnaire first, so the sales team spent its time on people who genuinely fit a premium product. The Click-to-WhatsApp campaign reached over 51,000 people and pushed conversations straight into WhatsApp — but under EU privacy rules those messaging results aren't passed back into Ads Manager, so they show as reach and clicks rather than a lead count.
“We needed to launch quickly, and Elizaveta built our entire marketing setup from the ground up — strategy, content, our social profiles and a full lead funnel — in a remarkably short time. The Click-to-WhatsApp campaign brought us pre-qualified leads from just over a euro each, and because every lead came through a questionnaire first, our team could focus on the right people. She took us from nothing to a working pipeline, fast and professionally.”
ArmoKitchenPremium outdoor kitchens
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